Apple Pay to be Featured on FreedomPay’s DecisionPoint Network™ to Drive New Consumer Payments Initiative
PHILADELPHIA, Oct. 24, 2018 /PRNewswire/ — FreedomPay, the global leader in secure Commerce Technology for lodging, gaming, retail, restaurants, stadiums and other hospitality merchants, announced Apple Pay will be featured on its new DecisionPoint Network™ (DPN). DPN is a first-of-its kind digital network bringing merchant messages, advertising and value added services to payment terminals, helping merchants extend their presence and engage consumers at the Point of Sale (POS). Apple Pay is transforming mobile payments with an easy, secure and private way to pay that’s fast and convenient.
Following DPN’s successful introduction at the Banc of California Stadium where NFC adoption and revenue increased +26 percent and +29 percent, respectively, Apple Pay will continue to be displayed in our growing network, reaching airports, stadiums and universities across FreedomPay’s DPN footprint.
DPN utilises proprietary technology to drive screen content, video and sound at check out in heavily trafficked environments including: stadiums, airports, travel stops, hotels, restaurants, theme parks, universities, office buildings and more. As a benefit to consumers, DPN alerts consumers to special offers, availability of new payment options like Apple Pay and other details at the POS. DPN is a highly flexible platform that can be customised to fit any consumer targeting strategy. Now available at hundreds of thousands of locations secured by FreedomPay across the United States, DPN will soon be available internationally.
Apple Pay is easy to set up and users receive all of the rewards and benefits offered by credit and debit cards. “Apple Pay is transforming mobile payments and enhancing the consumer experience with an easy, secure and private way to pay,” said Cedric Lourie, Director of Digital Development at FreedomPay. “The DecisionPoint Network allows the Los Angeles Football Club to more effectively engage with their fans at the POS and time of purchase by sharing promotions, messages, and more, as an additional layer of commitment not traditionally offered.”
About FreedomPay And DecisionPoint Network™
The FreedomPay Commerce Platform is the best way for merchants to simplify complex payment environments. Validated by the PCI Security Standards Council for Point-to-Point Encryption (P2PE) along with EMV, NFC and DCC capabilities, global leaders in retail, hospitality, gaming, education, healthcare and financial services trust FreedomPay to deliver unmatched security and advanced value added services. With broad integrations across top point-of-sale, device manufacturers and payment processors, supported by rapid API adoption, FreedomPay is driving the future of commerce and customer interaction.
DecisionPoint Network™ partners can edit, control and maximise advertising, messaging, and promotion at the point of purchase. With multiple options for content control, including fixed images, audio and video partners can roll out content by device type and location, with the ability to schedule specific messaging for specific times. Content is automatically adjusted to screen and form-factor of final device. The DecisionPoint Network™ is fully embedded within the FreedomPay’s Commerce Connect framework and is managed via a web interface. For more information, go to www.freedompay.com.
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