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Microsoft: Can Big Data and Payments Drive Loyalty in Business Banking? (aka, Can Big Data and Payments Drive Loyalty in Consumer Banking – Part 2)

Posted September 3, 2013 by

So – not the most original title, but I did promise a follow-up to my recent blog post: “Can Big Data and Payments Drive Loyalty in Consumer Banking?

In the ‘consumer edition’ of the blog – also on Finextra, I suggested that banks can reinvigorate their payments brand and influence customer loyalty by integrating incentives and offers to their payments solutions. The premise is that banks are missing out on an opportunity to become more influential in where people shop and what they buy, rather than just how they pay… Read the full Blog Post by Colin Kerr, Worldwide Financial Services, Industry Solutions Director

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JOIN OUR NEWSLETTER
FreedomPay will use your details to send you information on our products/services and events via email. By confirming, you are agreeing to our privacy policy. You can unsubscribe at any time.
Stay in the know with FreedomPay and subscribe to our new monthly newsletter: The FreedomPay Forum! Here, you will find the latest and greatest at FreedomPay, newsworthy announcements and the top trending topics in the payments industry today.
To unsubscribe or submit a data request per the General Data Protection Regulation (GDPR), please visit: https://corporate.freedompay.com/gdpr/.

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