Tom Durovsik, CEO, talks to our Senior Vice President, Marketing Communications, Liesl Smith, at RetailEXPO19 in London. They talk about the main themes of the event and visions for the future.
Tom, exciting to be here. What do you make of [RetailEXPO] so far?
The show is fantastic and thank you for having me here in London. It’s one of the most fabulous cities in the world and as FreedomPay grows globally it’s an important financial centre for us to be not only for our customers but for the consumers
You’ve walked around the floor and looked at various exhibitors. What do you make of the themes coming out?
I think it’s all about innovation. That’s certainly what FreedomPay’s theme is. We’re bringing some of the most innovative products to Europe.
If you’re a merchant walking around RetailEXPO it can be really daunting and very complex. How does FreedomPay fit into that conundrum?
We’re doing a lot of the heavy lifting in terms of educating an industry on why they need to be on a commerce platform. To protect their brand, to innovate going into the future. One of the things we take pride in is we don’t sell, we solution. And everybody else is out there trying to sell merchant services or little black boxes, we’re trying to solve the merchants move into the future and how they are going to outwit their competition.
What do you think the team back in Philadelphia, the HQ of FreedomPay, would make of this show and why is it important to you?
We’ve got to be out in the marketplace. We’ve got to be understanding our partners, merchants and consumers. They are the ones who are really informing our product development. So, we’re spending tens of millions of dollars every year on our software development and it’s shows like this that inform us what we need to be competitive around the world.
What’s your vision for the future?
It’s very clear, actually. When I look around the world, there’s very little investment going in to new products, innovation, and certainly technology. A lot of companies in the eco system are busy selling other things, other black boxes, other merchant services. We’re focused, 100% on technology. When you want water, and you turn on the faucet you go to a water company. When you want electricity and you turn on the light, you go to the electric company. When you need enablement for consumer and merchant payments around the globe, you’ll go to FreedomPay.